Campaign Provides a Call-to-Action for Industry Players to Step Up with Real Results, or Get Out
Denver, CO (July 15, 2019) Balanced Health Botanicals™ (BHB™), parent company to the fast-growing CBDistillery™ brand, today unveiled their Gimmick-Free CBD campaign calling out companies that are taking advantage of the emerging and unregulated CBD industry. Consumers are being targeted with everything from toothpicks to candles, as CBD is being incorporated in products to grab their attention and drive sales, nullifying the importance of supplementing high-quality CBD.
The campaign also intends to legitimize brands – like CBDistillery – that provide real products, with real results, and help consumers understand what CBD products they can trust to provide wellness for both mind and body.
“From legislators to industry players and consumers, there is already confusion surrounding this compound and the future of the industry. This wild west of gimmicky products on the market are only hindering positive industry progress,” says CMO Chris Van Dusen. “Our company was founded with a mission of providing real products we believe in without all the gimmicks and it is time for someone to step up and challenge the current trend of using CBD as a buzzword simply to help sell products. We want to empower our consumers with the knowledge to purchase products they not only understand how and why to use, but that they can trust.”
With over 3,000 companies currently occupying the space and even more being created, CBDistillery’s Gimmick-Free campaign was born out of a necessity to highlight the misuse of CBD that has spread throughout the industry. This campaign is providing a call-to-action for consumers to pay attention and look beyond the marketing ploys before making purchasing decisions. With the industry under a fine microscope, it is also a call-to-action for industry leaders to guarantee their products are third-party tested and trustworthy.
CBDistillery’s campaign will launch July 15th with a prominent 7-billboard display in Times Square featuring a number of gimmicky CBD products – from toilet paper to condoms – compared to their own gimmick-free products. To amplify the campaign, the Times Square launch will be followed by an omnichannel marketing approach across social media, radio, email campaigns, direct mail and strategically placed advertisements.
As leaders of the #CBDMovement, CBDistillery is committed to providing the highest quality, U.S.-grown hemp-derived CBD products, at the most affordable prices and to being the premier CBD education resource.
For more information on BHB’s CBDistillery Gimmick-Free CBD campaign, please visit: GimmickFreeCBD.co.
About Balanced Health Botanicals:
Balanced Health Botanicals™ (BHB) is a vertically integrated family of hemp-derived CBD brands. The flagship brand CBDistillery™ was founded in Denver, CO in 2015 to pursue a rapidly growing and predominantly untapped market. It has since evolved into one of the largest and most cost-effective brands in the CBD market, sold in retailers nationwide. BHB brands CBDistilleryRx™ and BOTA™ were created to further satisfy the needs of consumers in offering pharmacist-recommended CBD and premium skincare products. BHB’s mission is to provide the highest quality, U.S.-grown, hemp-derived CBD products at fair prices and to be the premier CBD education resource. BHB has made significant investments in its infrastructure, supply chain capabilities and product portfolio to solidify itself as the leader of the #CBDMOVEMENT™.
Cats have a reputation for getting in and out of trouble unscathed. While we commonly stereotype pets of the feline persuasion as being independent and rather aloof, most cat owners would dispute those claims knowing cats can be affectionate, curious and downright charming.
Like the people who provide for their health and well-being, cats have wonderfully unique personalities. But they also suffer from many of the same physical and emotional issues as humans. Since the medications used to treat our feline friends are not universally effective or well-tolerated, a significant number of cat owners are turning to hemp-derived CBD for its feline-friendly health and wellness potential.
Hemp-derived CBD is safe for cats, but it is always best to consult your veterinarian and to be cautious of the formulation you select. While you and your cat could experience similar benefits from CBD, it’s important that you avoid sharing your CBD products. Feline digestion is quite different than ours. Pet-friendly hemp oil tinctures are blended with cold-pressed hemp seed oil, rather than MCT oil, to aid digestion.
Your cat cannot get high from hemp-derived CBD. While marijuana contains high levels of THC, a cannabinoid with psychoactive effects, hemp does not. Full-spectrum hemp oil, the oil extracted from the stalks and stems of the plant, contains only trace amounts of THC. To be legally classified as hemp, the plant must contain 0.3 percent THC or less.
By nature, cats are more delicate and discriminating about their meals than dogs. Because cats have a heightened perception of bitter flavors, you may have noticed that it can take a considerable amount of effort to get your cat to swallow any substance they object to. While past struggles may cast doubt about your feline companion’s willingness to cooperate with your health and wellness efforts, administering CBD could be easier than you imagine1. Consider the following suggestions:
You can take advantage of your cat’s grooming instincts by letting them lick CBD oil off their paws. If your cat resists, consider administering CBD oil directly into your cats mouth using the dropper provided in your bottle of pet tincture. While your cat may initially resist having CBD oil squirted into the side of their mouth, providing a treat after administering their hemp oil supplement will soon make the process easier. A CBD pet tincture can also be used topically for its potential to calm inflamed joints and skin irritation.
Many cat owners find that placing a few drops of CBD pet tincture on their pet’s food is an easy way to get their cat to take CBD. To ensure your cat takes the full dose of CBD, mix the tincture with a small amount of food rather than the entire portion. Mixing CBD oil with a smaller portion of food decreases the risk of CBD being left behind in an abandoned dinner bowl.
Some people add CBD pet tinctures to their cat’s water dish. This may be the best option if your feline’s appetite is not what it should be. When adding CBD to your cat’s water, use a smaller amount of water than your cat usually drinks to ensure your cat is lapping up the CBD.
Once you locate a pet-friendly CBD formulation, it’s important to verify the purity and potency of the products you select. Many CBD pet products contain significantly less CBD than claimed and others are made with low-quality hemp oil. That’s why it’s important to place your trust in companies that rely on third-party verification of product purity and potency and provide consumer access to those test results.
It’s our attention to these important details that make CBDistillery’s pet tinctures the best CBD oil for cats. Consider the benefits of the following products:
CBDistillery 150 mg 30 ml CBD Pet Tincture contains hemp oil from the stalks and stems of industrial hemp, blended with the cold-pressed oil extracted from the seeds of the plant. The result is a CBD oil that is easy for your cat to digest. Each full dropper (1 mL) of CBD contains 5 mg of CBD and each drop contains 0.25 mg.
While both pet products, the 150 mg and 600 mg tinctures, take up the same amount of space in a 30 ml bottle; our 600 mg 30 ml Pet Tincture contains a higher concentration of CBD per ml. Each full dropper (1 mL) of a 600 mg tincture contains 20 mg of CBD at 1 mg per drop.
Whether your best friend is feline or canine, CBDistillery’s Man’s Best Friend CBD Oil Pack is the ideal way for you and your four-legged companion to experience the remarkable health and wellness potential of hemp-derived CBD. Your value pack includes two 30 ml bottles of CBD, 1000 mg for you and 150 mg for your furry friend. An exclusive “CBD and Chill” bandana completes the package.
While CBD is credited for a multitude of potential health and wellness benefits, it’s important to understand that CBD is not a medication. Evidence supporting the benefits of hemp-derived CBD is based on laboratory testing, animal studies, and the testimonies of people who use CBD for themselves or their pets.
To share the health and wellness potential of CBD with your feline friends, visit the CBDistillery website. Our CBD pet tinctures are derived from non-GMO hemp seeds and cultivated without the use of fungicides, herbicides, or other potential toxins. You can verify the quality, purity, and potency of our products by viewing the QR code on your product labels or viewing the batch test information within our product images before making your selection.
Dorling,S. (2019). Different Kinds of Feline Personalities.
Your canine companion relies on you for their health and happiness. When you provide for their physical and emotional well-being, you are likely rewarded with endearing displays of affection. Many people believe they can see the love and devotion expressed in their dog’s eyes.
Those expressive eyes can also let you know when your beloved pet is feeling stressed or uncomfortable. It’s easy to see that our devoted furry family members develop the same physical and emotional distress as we do. That’s why so many people who care for a tail-wagging companion are turning to the pet-friendly potential health and wellness benefits of hemp-derived CBD.
Unlike some plant extracts, the CBD derived from industrial hemp is not toxic to animals. While you and your pet can both safely use CBD, it is best not to share your personal supply. Your dog’s digestive processes are not the same as yours. That’s why it’s best your dog or cat uses hemp oil products specifically formulated for pets.
Just a few clicks of your keyboard will likely direct your attention to a vast assortment of CBD-enhanced dog treats. When a pet product specifies that it contains CBD, that means the product is made with hemp oil, the oil extracted from the stalks and stems of hemp plants.
It’s the non-psychoactive hemp extract that contains cannabidiol (CBD). When dog treats contain CBD, that single treat provides a significant number of potential health and wellness benefits. While you do have the option of selecting pre-packaged CBD dog treats, a significant number of people prefer adding CBD pet tinctures to their dog’s favorite food or the treats their furry friend already enjoys.
CBD works for your pets the same way it works for you. CBD mimics the messengers and influences the receptors of the endocannabinoid system, the regulatory system that influences every essential bodily function.
Hemp extract is safe and natural and provides benefits far beyond its reported ability to alleviate a significant number of symptoms. Your dog does not need to be experiencing troubling symptoms to benefit from the health and wellness potential of hemp-derived CBD.
Some people rely on CBD-infused dog treats to help their pets experience the many potential benefits of CBD. It’s important to realize that there are a significant number of product manufacturers using low-grade hemp oil for pet products. For example, depending on the temperature used to create the treats, there may be too little CBD in the snacks to be of any value.
That’s why so many pet lovers and CBD researchers like Ian Pedersen1 recommend using CBD pet tinctures. Pet tinctures allow pet lovers more say in the purity and potency in the products they give to their faithful companions. Plus, CBD pet tinctures are considerably more versatile. Using a CBD pet tincture is easy. Consider the following suggestions:
The flavors in CBD dog treats are not selected to promote health, but to appeal to dog owners. Many of the additional flavors and other ingredients could interfere with bioavailability. Many dogs enjoy the flavor of natural, unflavored hemp oil. Simply placing a few drops of a CBD pet tincture directly into your dog’s mouth is an easy way to ensure consistent dosing. CBD pet tinctures can also be applied topically to potentially calm skin irritation and aching joints.
CBD pet tinctures can be added directly to dry or moist food. Some people prefer infusing their own treats by placing a few drops of CBD oil on their usual brand. For dogs who adore peanut butter, blending a dose of CBD with the sticky treat is also a popular option.
For dogs who resist having drops placed directly in their mouth, adding CBD to drinking water is a simple way to provide a dose of CBD. Adding CBD to water is also beneficial to pet owners who are concerned about giving an overweight dog too many extra treats.
Hemp plants absorb contaminants and potential toxins from the soil. That’s why it’s so important to verify the potency and purity of the products you select for your four-legged friend. Look for CBD companies willing to verify the purity and potency of their products by providing access to batch test results.
Providing verifiable evidence of product purity and potency is just one of the many reasons pet owners trust CBDistillery’s CBD Pet tinctures. Consider the following options:
CBD pet tinctures are formulated with hemp oil extracted from the stems and stalks of the plant. The hemp oil is then blended with cold-pressed hemp seed oil to best suit your dog’s digestive system. Each dropper (1 ml) of our 150 mg 30 ml Pet Tincture contains 5 mg of CBD.
When you select CBDistillery’s 600 mg 30ml CBD Pet Tincture, you will need to use less product per dose. Since there is four times more CBD in the bottle, a 600 mg tincture lasts much longer. Each ml dropper contains 20 mg of CBD, 1 mg of CBD per drop.
CBDistillery’s Man’s Best Friend CBD Oil Pack is an ideal way to experience the health and wellness potential of CBD when you and your tail-wagging sidekick could both benefit from the numerous health and wellness benefits. With the Man’s Best Friend CBD Oil pack, you get a 30 ml 1000 mg bottle of CBD tincture for yourself, a 30 ml 150 mg CBD pet tincture for your four-legged companion, and an exclusive “CBD and Chill” bandana.
Since CBD is sourced from industrial hemp, a member of the cannabis species, some pet lovers are initially hesitant to give their dogs CBD. Most have a significant number of questions. Here’s a look at some of the most common questions about CBD products for dogs.
Your dog will not get high from hemp-derived CBD products. Hemp-derived CBD does not contain enough THC (0.3 percent) to be of any consequence. Your dog cannot get high from hemp, even if they consume a large amount of hemp oil.
Discuss your plans with your dog’s veterinarian before including CBD supplements in their diet. If your dog is currently taking medications please note that CBD can interact with some medications, so it is best to get your veterinarian’s approval.
Like any other food made for dogs, you could likely eat CBD dog treats, but you may not care for the flavor. There are a significant number of products containing hemp-derived CBD that are much more palatable. If you are looking for a tasty way to treat yourself, consider CBD gummies or mixing a CBD tincture with your favorite foods or beverages.
Every dog’s chemistry is different. While the effects of CBD tinctures can commonly be felt within two hours, it may take a bit of experimentation to find the best dosage of CBD for your furry friend. If you do not see the effects you are looking for, consider increasing the number of mg per dose every few days. Eventually, you will find the right dosage for your faithful friend.
CBD has the same health and wellness potential for your canine companion as it does for you. Many people choose CBD pet tinctures over CBD dog treats to ensure the potency and purity of the products they give their pets and to have more control over the CBD dosage.
To share the numerous potential health and wellness benefits of CBD with your canine companion, visit CBDistillery. All CBDistillery products, including our CBD pet tinctures, are derived from non-GMO hemp seeds grown using natural farming methods. You can verify the potency, safety, and quality of our products by viewing the batch test information within our product images or scanning the QR code provided on every product label.
Chances are you know at least one person claiming to experience significant benefits using CBD. Their enthusiasm may have sparked your curiosity. If you’ve been trying to learn about CBD by questioning the CBD users in your social circles, their explanation of CBD may have you wondering if they got the facts straight. It happens.
While we admit there is a lot of potentially confusing terminology to decipher, CBD is not difficult to understand. You likely want to know what CBD is, how CBD works, and what CBD could do for you.
The first part of the explanation is easy. CBD is the scientific abbreviation for cannabidiol, the most abundant of the 113 potentially beneficial cannabinoids found in cannabis. Since the extract of cannabis plants contains a significant amount of CBD, the extracted product is commonly referred to as CBD oil.
It’s quite natural for people to be a bit concerned when they first learn that CBD is extracted from cannabis. For decades, we have been using the terms, marijuana, cannabis, and hemp, to identify a single plant of the cannabis species, marijuana. Over the years, we seem to have forgotten about the other cannabis plant, hemp. While hemp is cannabis, hemp and marijuana are not the same. Consider the following differences:
Marijuana is a short, bushy plant. The oil extracted from marijuana contains a significant amount of CBD, but marijuana also contains high levels of the cannabinoid tetrahydrocannabinol (THC). It’s the THC content that causes the type of intoxication marijuana is known for, the high. Marijuana is commonly 5-30 percent THC. Because of the THC content, marijuana is classified as a schedule 1 drug. The legality of marijuana varies by state.
Hemp is a tall weed-like plant. The CBD extracted from industrial hemp contains only trace amounts of THC, not enough to cause intoxication. It’s the THC content that differentiates the two plants. To be classified as hemp, the cannabis plant must contain less than 0.3 percent THC. Because hemp does not cause intoxication, hemp oil use is not restricted. Hemp-derived CBD is also available in isolate form, which is a purified, 0% THC alternative.
Most of the CBD products available to the general public are derived from industrial hemp. When you select hemp-sourced CBD products, you have access to all the health and wellness potential of cannabis, without the risk of intoxication from high levels of THC.
THC and CBD are both cannabinoids. The chemical composition is the same, but the structure is different. Since the structure is different, they don’t have the same effect on your body. You can’t get high from CBD because it doesn’t attach to the receptors that cause intoxication. Consider the following:
THC causes intoxication because of the way it interacts with a certain receptor located in high concentrations within your brain and spinal column. Not only will this cause the high marijuana is known for, but THC can also cause significant side effects. THC can cause anxiety, impair motor function, increase heart rate, impair memory and increase your risk of developing psychiatric disorders, including schizophrenia.
Unlike THC, cannabidiol does not cause an intoxicating effect. It may also be reassuring to know that CBD actually interferes with THC’s binding ability, which potentially diminishes the effects of THC. CBD is not shown to cause any significant side effects, there is no risk of overdose, and no known risk of chemical dependency.
Now that you know that CBD is a cannabinoid found in cannabis and that you can’t get high from hemp-sourced products, it might be helpful to know how CBD works within your body.
CBD works by interacting with a recently discovered communication network. A relatively short time ago, researchers identified a previously undiscovered system of messengers and receptors that regulate every essential function in your body. They named their discovery the endocannabinoid system, after cannabis the plant leading researchers to its discovery.
The messengers of this regulatory system are called endocannabinoids, meaning cannabinoids made within your body. Your endocannabinoids function as neurotransmitters. The endocannabinoid messengers interact with the endocannabinoid receptors to initiate a response. The response is determined by the chemical composition of the endocannabinoid messenger. Just a few of the numerous functions the endocannabinoid systems helps to regulate include:
While your body makes the messengers of the endocannabinoid system, the cannabinoids made in your body are quickly broken down by enzymes. Stress, illness, and injury can create situations where the endocannabinoid supply does not keep up with the demand. The imbalance of supply and demand can cause the communication network to break down.
During their investigations, researchers also discovered that our bodies are wired to respond to the plant-based cannabinoids in cannabis, particularly CBD. They found that cannabidiol mimics the effects of the messengers and influences the receptors of your endocannabinoid system.
Through its interaction with your endocannabinoid system, the ability to influence key endocannabinoid receptors, CBD is shown to provide significant health and wellness potential. The product we commonly call CBD is hemp oil. It’s the oil extracted from the stalks and stems of the plant that contains the cannabinoid CBD.
Hemp oil products are shown to provide significant health and wellness benefits because of the way cannabidiol mimics the messengers and influences the receptors of your endocannabinoid system. By influencing the receptors of your endocannabinoid system, hemp-derived CBD provides significant health and wellness potential. Maybe it’s time to discover what CBD could do for you.
To learn more about hemp-dericed CBD and the many potential health and wellness benefits, download The Ultimate CBD User Guide at CBDistillery. At CBDistillery, our hemp oil products are derived from non-GMO hemp seeds grown in the U.S. using natural farming practices. You can verify the quality, purity, and potency of CBDistillery products by accessing the third-party test results within the product images or by scanning the QR code on your product label.
Throughout modern history, as product popularity increases, so does the number of companies wanting to profit from public interest. The anticipation of profit is a powerful motivator. The current level of public enthusiasm for hemp-derived CBD and the increase in investment opportunities has sparked a phenomenon that many analysts have dubbed “the green rush.”
Calling the increase in projected hemp revenue “the green rush” makes sense for several reasons. Firstly, “the green rush” is a bit of a nod to the gold rush of the mid-1800s. While the gold rush itself was short-lived, the anticipation of financial reward enticed hundreds of thousands of people to join the moneymaking adventure.
The moniker could also be a direct reference of the associations made with the color itself. To many people, ‘going green’ means selecting products that are harmonious with nature; to others, green is simply the color of money.
For those following hemp-derived CBD trends, it’s quite apparent that the interest and enthusiasm for hemp CBD products will not be slowing down anytime soon. Experts predict the industry will continue to thrive and expand.
In an interview with Bethany Gomez, Director of Research for the Brightfield Group, Gomez tells readers that CBD sales have grown by more than 80 percent during the past year in spite of hurdles the industry faces. Gomez also notes that nearly half of all CBD customers are learning about CBD from their family or friends. Less than 10 percent of those using CBD are learning about products through advertising1.
The 80 percent growth in hemp-derived CBD sales shows no sign of slowing down. The hemp-derived CBD market is predicted to expand to a $22 billion industry by 2022. This estimate may have stunned financial analysts as it was significantly higher than estimates projected in 2018. When the marketing research firm making the estimate was questioned about its more-than-optimistic projections, the company felt its estimates were likely conservative2.
“We believe the hemp CBD market is going to skyrocket and is here to stay. Readers can rest assured that our experienced analysts and a vast pool of data support these market sizes and growth figures, despite the risks, barriers, and competitors facing hemp CBD products.”
– The Brightfield Group
Since the restrictions on industrial hemp cultivation were lifted with the Farm Bill of 20183, there has been a significant upswing in the number of industries incorporating hemp into their business models. Farmers are converting their fields, yoga studios are offering topical creams, skincare companies are infusing their products, and coffee shops are adding CBD tinctures to their specialty drinks.
There is even rumor that a major soft drink company is exploring its options in CBD4. But corporate interest isn’t confined to topical CBD or infused beverages.
Nabisco parent company Mondelez International recently announced they are considering adding CBD to cookies and snack foods. While it is unlikely that CBD-infused Oreos or Cadbury chocolate will be on supermarket shelves anytime soon, the company is “…getting ready, but we obviously want to stay within what is legal and play it the right way,” says CEO Dirk Van de Put.5
For now, companies like Mondelez are likely waiting for the FDA to weigh in before investing in the development of hemp-derived foods or beverages. Although hemp oil supplements do not currently fall under the jurisdiction of the FDA, in some states, including the state of New York, health departments are prohibiting restaurants and other venues from selling CBD-infused foods and beverages6. The FDA could soon be clarifying that issue.
The FDA is holding a public forum on May 31 for stakeholders to express their challenges, share their experiences, and assess the agency’s regulatory strategy. The outcome of the forum may help the organization determine if additional regulation is necessary.
Because of the possibility of changes in FDA regulations, most large-scale retailers carrying hemp-derived CBD products are limiting their inventories to topical CBD products rather than edible products or CBD tinctures. Some of the many retailers offering, or expressing interest in offering, CBD products to their customers include: 7
Since the market is not currently regulated by a government agency, consumers are at significant risk of purchasing inferior products. One report estimates that up to 70 percent of hemp-derived CBD products are not accurately labeled and contain significantly less CBD than indicated 8.
Reports like this could initially discourage those who might want to try CBD. But there is an upside to this revelation. When consumers understand that the market is littered with companies willing to misrepresent their products, those same consumers then know the importance of learning how to differentiate between reputable CBD companies and those using “hemp oil” as a promotional gimmick. Before investing in any CBD product, consider the following suggestions:
CBD (cannabidiol) is one of many potentially beneficial cannabinoids extracted from the stalks and stems of industrial hemp. Hemp oil contains CBD. There are a distressingly high number of product vendors selling hemp seed oil as “hemp oil” supplements. Hemp seed oil does not contain CBD. That’s why it’s essential to select products that specify the amount of CBD in milligrams (mg) and verify that the hemp oil is extracted from the stalks and stems of the plant.
For now, there are no federal regulations mandating that companies test hemp extract for purity or potency. Since hemp plants have a natural ability to pull toxins and heavy metal contaminants from the soil, any contaminants will find their way into hemp oil products. Reputable CBD companies know how important product testing is, hence the importance of purchasing from companies that verify the purity and potency of their products. Claims of testing are not enough – expect to see evidence. Select products from companies that provide access to third-party batch test results.
Many people are tempted to buy CBD when they find a large bottle of CBD oil for what seems to be an exceptionally low price. It’s important to know that the size of the bottle has relatively little to do with how much CBD you are getting for your money. When purchasing CBD products, particularly CBD tinctures, it’s the concentration of CBD that matters. If you find a 60 ml bottle of tincture for half the price of a 30 ml bottle, the alarm should sound. Take a look at how many mg of CBD that bottle contains, then compare the cost per mg of CBD by dividing the price of the product by the CBD content.
A 2016 article in the Hemp Business Journal estimated that the hemp CBD market would grow to a 2.1-billion-dollar market by 2020. Today, the predictions are as much as $22 billion by 2022, and some believe that could double by 2027.
The predictions for the future of hemp-derived CBD are not limited to the income-generating opportunities or even public interest in its health and wellness potential. Hemp is an eco-friendly, renewable resource that we are once again free to grow on American soil.
You will likely find a growing interest in a significant number of hemp-sourced products including hypoallergenic hemp fabrics, hempseed protein, and biodegradable hemp plastics. The legalization of hemp cultivation is also likely to result in additional research projects further investigating the health and wellness benefits of CBD.
For hemp-derived CBD tinctures, gummies, topicals, capsules, and CBD vape products, visit our website. At CBDistillery, we take pride in overseeing every aspect of product production from cultivation to distribution and every process in between. All CBDistillery products are third-party tested and the results are easily accessible. You can view test results within our product images or by scanning the QR code on every product offered. CBDistillery products are U.S. Hemp Authority™ Certified.