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Made from US-Grown Industrial Hemp
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Rigorously Tested, Quality Assured
CBD topicals are one of the most versatile and retailer-friendly product categories in the hemp wellness space. Unlike tinctures or gummies, which consumers research and purchase based on personal wellness goals, CBD creams, salves and balms have immediate, intuitive appeal across a wide range of retail environments. Customers understand exactly what a topical does the moment they pick it up, making them an easy sell and a natural fit for businesses that have never carried CBD before.
CBDistillery's wholesale CBD topicals program gives retailers, spas, gyms, massage studios and wellness brands access to a tested, trusted lineup of CBD-infused creams and balms, all formulated with US-grown, non-GMO hemp, manufactured to cGMP standards, and verified by third-party lab testing. Whether you're building a CBD selection from the ground up or adding topicals to an existing lineup, we have the product range and wholesale support to make it straightforward.
Apply below to become an authorized CBDistillery wholesale partner and unlock access to our full topicals catalog and pricing.
Become a Partner
The topicals category occupies a unique position in hemp wellness retail, one that opens doors to retail channels that other CBD formats simply can't reach. Here's why CBD creams, salves, and balms consistently perform for wholesale partners:
Topicals are tangible, sensory products. Customers can feel the texture, smell the formula, and immediately understand the benefits of targeted relief and nourishment for dry or distressed skin. That tactile selling experience drives impulse and in-store conversion in ways that tinctures and capsules can't replicate.
Gummies and tinctures belong in health and supplement stores. CBD topicals belong there too, but also in spas, massage studios, chiropractic offices, yoga studios, physical therapy practices, beauty retailers, hotel gift shops and sports recovery centers. The addressable market for wholesale CBD topicals is significantly larger than for other formats.
For consumers who are curious about CBD but cautious about consuming it internally, topicals are the natural entry point. They're familiar in format, localized in application, and carry none of the uncertainty some new users feel about ingesting hemp products. This makes them an effective gateway product that converts fence-sitters.
Massage therapists, estheticians and physical therapy practices don't just carry topicals for retail; many use them in their professional services. Wholesale partners in these channels can generate additional retail sales by offering the same SKUs for purchase as they use in their own services.
Premium CBD topicals support strong retail price points. Customers shopping in a spa or wellness boutique expect to pay for quality, and a well-merchandised CBD cream or salve with clear ingredient sourcing and lab test documentation commands those prices naturally.
Our wholesale topicals catalog covers the most in-demand formats for retail and professional use, each formulated for targeted effectiveness, with clean ingredients and the quality documentation your business needs.
Our flagship topical SKU, this non-greasy CBD relief balm is formulated to offer targeted relief after a tough workout or long day at work, a clear, simple use case that resonates with a massive customer base. This balm is a strong performer in gyms, fitness studios, sports recovery centers and natural health stores. This is the topical that belongs in every wholesale CBD section.
A convenient, mess-free format that customers love for on-the-go use. Our relief stick delivers the targeted relief of CBD and the cooling sensation of menthol. Compact, portable and mess-free, it's an excellent impulse purchase and an ideal checkout counter or display item. Well-suited for athletic retailers, physical therapy offices and any wellness environment with an active clientele.
When you stock CBD topicals under the CBDistillery name, you're bringing a brand that retailers can stand behind and consumers already recognize. Here's what differentiates our topicals program:
Formulated for real efficacy, not just the label.
Our topicals are developed with meaningful CBD concentrations, not trace amounts added for marketing purposes. When your customers feel results, they come back. That's the foundation of a sustainable retail SKU relationship.
US-grown, non-GMO hemp.
Every CBDistillery product starts with non-GMO industrial hemp grown on US farms. That sourcing integrity is documented and verifiable, important for retail partners in states with stringent CBD product requirements.
Third-party lab tested for potency and purity.
Every topical SKU in our wholesale catalog comes with a batch-specific Certificate of Analysis from an accredited independent laboratory. COAs confirm cannabinoid potency and test for heavy metals, pesticides, and microbial contaminants. These are available for every product and every batch, accessible on our website to you and your customers.
cGMP-compliant manufacturing.
CBDistillery holds Current Good Manufacturing Practice Certification, ensuring consistent quality, safety, and traceability from production through to your shelves.
Clean, customer-friendly formulations.
Our topicals are developed with non-GMO hemp and formulated with no corn syrup or artificial flavors, colors, sweeteners or preservatives, a selling point that matters in natural wellness, spa and health-conscious retail environments.
Brand recognition that reduces your selling effort.
CBDistillery is one of the most searched and recognized CBD brands in the US. When you stock our label, you're leveraging existing consumer trust, and your staff spends less time educating and more time selling.
Dedicated wholesale account support.
Approved partners receive a dedicated account manager, access to marketing and merchandising assets, and product education resources to help your team sell CBD topicals confidently and effectively.
Our wholesale topicals program serves a uniquely broad set of retail and professional partners, wider than virtually any other CBD product category. Current partner types include:
Getting started with wholesale CBD topicals from CBDistillery is straightforward:
Complete the partner application below with your business details. We review applications promptly and respond within one business day.
Approved partners receive full catalog access with tiered wholesale pricing based on order volume.
Work with your dedicated account manager to identify the right SKUs for your retail channel, customer base and price point.
We ship with all required paperwork.
Your account manager is available for reorders, new product introductions, merchandising guidance and any compliance documentation your business needs.
Complete this form to get in contact with a CBDistillery sales professional.
CBDistillery's wholesale topicals lineup includes our Soothing Relief Balm and our Targeted Relief Stick. Your account manager will walk you through the full catalog and help you identify which SKUs are the best fit for your retail environment.
CBD topicals are designed for localized surface application, making them different from CBD tinctures, gummies, softgels and other forms that are ingested. This is an important distinction for retail customers who want the benefits of CBD applied directly to a specific area or who are wary of ingesting CBD.
Yes. Every topical SKU in our wholesale catalog is tested by an accredited third-party laboratory for cannabinoid potency, heavy metals, pesticides and microbial contaminants. Batch-specific Certificates of Analysis are easily accessible (for viewing or printing) by you and your customers on our public-facing website.
Hemp-derived CBD topicals are federally legal under the 2018 Farm Bill. State-level regulations on CBD products vary, and some states have specific requirements around labeling or retail licensing. We recommend consulting your state's hemp program guidelines for specifics. Our wholesale team can help with documentation and compliance guidance for the state(s) you operate in.
Minimum order quantities vary by SKU and are confirmed in your wholesale pricing agreement after approval. We work with retail partners of all sizes, from independent studios placing their first CBD order to multi-location chains placing high-volume reorders. Contact our team through the application form to discuss what works for your business.
Absolutely! This is one of the most natural wholesale channel fits in the topicals category. Our Soothing Relief Balm is an excellent choice for professional use and retail alike, making it an ideal dual-use product for practitioners who want to incorporate CBD into their services and offer clients a take-home option. We have dedicated support for spa and massage therapy wholesale partners.
CBDistillery's wholesale topicals program gives you access to a proven, tested and nationally recognized lineup of CBD balms and creams, with the account support and documentation to make stocking and selling them straightforward. Apply today and our team will be in touch within one business day.
Become a Partner